
A portion of Superheat’s Marketing Team, Dylan Sayle and Alex Kinjerski, recently returned from the B2B Marketing Exchange in Scottsdale, Arizona, brimming with innovative ideas and strategies!
This year’s theme, “Innovate. Adapt. Diversify.,” perfectly aligns with current market dynamics. In today’s ever-changing landscape, B2B marketers must break away from outdated tactics and embrace new strategies, and B2BMX provides the ideal platform for exploration.
The event was a goldmine of resources, featuring 5 workshops for in-depth exploration, over 80 sessions with cutting-edge insights from speakers, and 20+ real-world case studies for actionable inspiration. Covering high-touch experiences, buyer-specific content, social engagement, brand positioning, the new world of AI, and market differentiation, B2BMX equipped our team with tools to navigate the unique opportunities and challenges of 2024.
Stay tuned for exciting new marketing initiatives and announcements coming from us soon!